Privacy Policy

Last updated: April 2026

1. Introduction

AskUKEnergy ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website at https://askukenergy.com ("the Service"), in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

The data controller for personal data collected through this Service is AskUKEnergy, operated by A-Intent LLC, Houston, Texas, USA. You can contact us at [email protected].

3. What Data We Collect

We may collect the following types of data:

Usage data: Information about how you use the Service, including pages visited, search queries, and interaction data.
Technical data: IP address, browser type and version, operating system, and device information.
Energy data: Postcode, energy usage information, and fuel type preferences you voluntarily provide when searching for energy plans.
Contact data: Email address and any information you provide when contacting us.
Bill data: If you use our bill upload feature, we may process information from your energy bill to provide comparison results.

4. Lawful Basis for Processing

We process your personal data under the following lawful bases:

Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g. bill uploads).
Legitimate interests: Where processing is necessary for our legitimate interests (e.g. improving the Service, analytics) and your rights do not override those interests.
Contract: Where processing is necessary to provide the Service you have requested.

5. How We Use Your Data

To provide energy tariff comparisons based on your search criteria
To process uploaded energy bills and generate personalised results
To improve and optimise the Service
To respond to your enquiries
To comply with legal obligations

6. Cookies

We use cookies and similar technologies in accordance with the Privacy and Electronic Communications Regulations 2003 (PECR). Essential cookies are used to ensure the Service functions correctly. We will obtain your consent before setting any non-essential cookies. You can manage your cookie preferences through your browser settings.

7. Data Sharing

We do not sell your personal data. We may share data with:

Service providers who help us operate the Service (e.g. hosting, analytics)
Law enforcement or regulatory bodies where required by law

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Search query data is retained for a maximum of 12 months. Uploaded bill data is deleted within 30 days of processing. Contact enquiries are retained for up to 24 months.

9. Your Rights

Under UK GDPR, you have the following rights:

Right of access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate data.
Right to erasure: Request deletion of your data in certain circumstances.
Right to restrict processing: Request that we limit how we use your data.
Right to data portability: Request your data in a portable format.
Right to object: Object to processing based on legitimate interests.
Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond within one month.

10. International Transfers

We aim to keep all personal data within the UK and EEA. Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

13. Complaints

If you have concerns about how we handle your data, please contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection.

14. Contact

For any privacy-related enquiries, please contact us at [email protected].